Chick Tip: The Difference

Hello from the MPS Program in Orlando!

Good morning all, I apologize for not getting this to you Monday. I thought it would be most fitting to provide you with an explanation “tip” this week, in light of the Twitter (social media) explosion following President Obama’s Address to Congress last night. Evidently, the site was almost shut down with the high increase of activity or what is called, “tweets” last night. If you are not familiar with - don’t understand – or think you don’t need to....think again. Regardless of your age – your years in practice or your interest in new technology - This is the wave of the future AND can effectively increase your exposure and revenues, if used properly to market your firm and its services.

The Difference between “Social Media” and “Social Media Marketing and PR”

“Social media” signifies a broad spectrum of topics that have a number of different connotations. In the context of Internet marketing, social media refers to a collective group of properties whose content is primarily published by users, not direct employees of the property (e.g. The vast majority of video on YouTube is user generated content).

“Social media marketing and PR”, on the other hand, is about the commercial practice of building ways for fans of a brand or company to promote themselves in multiple online social media platforms. Social media marketing and PR is about collaboration between people. It is about participating with everyone and sharing information. It is as much about giving as it is about receiving from the group. The premise of social media marketing and PR is engaging the consumer in conversation in a way that provides mutual value. It is primarily a strong form of “word of mouth” that can literally reach millions with the click of a button.

This emergence of social media marketing and PR is another way you can generate new and maximize your revenue potential with minimal investment for your firm that can lessen the pressure exacerbated by the impact of our economic recession. Of course, like any other marketing medium, there is an advantage of understanding what works and what doesn’t. Your first step, as an attorney, is to begin educating yourself on this fast growing network of professionals. It is not just kids on-line!

~all the best, Serena