Facebook is simply another source of marketing mediums used on line today. Referred to as social marketing or social network marketing, portals such as Facebook provide you with an opportunity to create additional exposure for you and your firm. The key words such as your name are then found when someone searches your name through one of the major search engines, i.e. Google, Yahoo! The more places connected to you and your name or associated key words, helps to build your ranking on line, moving you “organically” up the rankings. You can, in fact, create a business oriented page on Facebook but it is mostly used for personal connections. If you would like to see examples of some, you can search my name “serena brock” for a personal example, VitaShape MD or Avenue HomeCare for a business page example. With Facebook, you will have to request to be my friend then you have permission to view the pages.
In simple terms, on line marketing is a lot like traditional marketing, the more pieces and exposure you have, the more opportunity to reinforce your brand and build your reputation.
~Serena
Wednesday, January 21, 2009
Social Network Marketing
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