Chick Tip: Making your Website Work for You

The Facts...Did you know?

The average adult spends up to 3 hours a day more on the Internet than they spend watching television.
About 70% of the U.S. population regularly use the Internet.
Over 1 billion people in the world are online.

So, do you have a website that DRAWS them in?

I'd be willing to bet you already have a website up and running – which is terrific! But, it is like I have always said: “having a website that does not draw people is like having an ad in the “Z” section of the yellow pages – and your firm is named, ABC Law Firm”.

So, consider taking your website to the next level. Here are a few starting tips:

Display interesting facts and statistics – especially information that is easily understandable to your potential clients – not you (get into their perspective)
Include high interest stories (celebrity or newsworthy stories will quickly draw readers to your site). If you have been featured on the radio, TV or in print publications – clearly list them. This is often MUCH more of an endorsement then any professional organization you may belong to as potential clients can relate to it.
Include client testimonials and/or case studies that different people can relate to
Produce a blog, forum, or community

Statistics show that most people today expect to see what they want in the first 5-10 seconds of visiting your home page. If you have interesting content and graphics, they’ll stay a bit longer. If you haven’t maximized your site to capture and retain their attention, you will likely lose your potential clients.

The web can be a huge referral source with a one time monetary investment and minimal upkeep. If you are not using it OR if your existing site is not producing referrals – you need to revisit this marketing medium!

~all the best, Serena :-)