A limited time offer can often move the skeptic and procrastinator from prospect to customer. You may want to consider marketing with “fear of loss” because by putting a drop dead date on an offer frequently will move that hesitant person to action. If there is only a short time to take advantage of a special opportunity – whether it be a workshop, complimentary consultation or annual update – the perceived fear of missing out on an opportunity is often enough to motivate those to take the next steps.
Here is an example:
Did you know that the tax laws have changed? Do you know how this may affect you and your family? Start the year of in the right direction. 60 minutes of your time to attend a complimentary workshop on How to Protect your assets and hard earned money. Register by January 24th. Etc....
Are you a Veteran trying to make ends meet? Are you concerned about your changing healthcare needs? Afraid of being a burden to your loved ones? You may qualify for a special monthly benefit that will cover your in home care or supplement your healthcare needs. Find out before you pay out of pocket any longer. Attend our workshop... Or call our office.... Etc. Applications in before February could mean extra money for you before Spring.
In essence, a limited time offer will entice your prospect into action for fear of loosing this unique opportunity. You have to give them a reason to look at your firm and see the value in your services, and a time constraint could just be the little extra motivator you might need to get your prospects over that decision-making hump.
All the best,
Serena
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