Contextual Marketing

Since word of mouth marketing is often passed on through intricate online communities, the content of the message is often more relevant to the needs of the viewer than many other traditional forms of advertising. Potential buyers who learn about your affiliate marketing offers through an online community are far more likely to arrive at your site already pre-sold on your offers. In many ways, this word of mouth contextual marketing help to "pre-qualify" potential buyers to receive more information about your products and services.