For your USP - brainstorm with words that will "move" people. Search the internet. Look at competitors in your market. See what they are doing and offering but more importantly - What they are not. Take advantage of today's volatile market by positioning yourself and your firm as an educational resource. The "leader" in helping people.
Pay attention to your local news and print mediums (newspaper) and market your firm to associate with, support or capitalize on the area concerns/weaknesses. For example, foreclosures or protecting land that people may have. Although they may have lost money in the stock market, they can still protect what they have.
Write articles that address the needs in your area. Submit that article to all media. Post it on your website - on your blog. Send copies to existing and potential professional referral sources. Send copies to your past and current clients. Put copies in your waiting area. Send it to your radio stations - especially those AM talk shows and public TV.
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