Newsletters, sometimes called e-zines, are a necessary and effective business opportunity no entrepreneur can afford to pass up. Depending on your proclivity for writing, newsletters can either be a royal pain in the butt or a whole lot of fun. Decide whether you can handle producing one internally and if not, look for outside help. Newsletters are a great tool to use in your marketing plan. When writing them, consider the following:
Make them personal. This is a great time to communicate your culture and build a connection with your readers. Remember, people work with and buy from those they trust.
Make it interactive. Offer a featured readers section such as a story, questions or opinion section. Give away a discount or free guide if they call with the newsletter code. Another way to track and measure the effectiveness of your newsletter.
Use this newsletter to further enhance your message and address the top three areas that you hope your clients will come to you for. Keep it consistent and easy to follow. Consider having a "tip" at the top to keep your readers attention.
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