Drive Clients to Your Website

With the wealth of information available on the web, how do you drive clients to your Web site?

And once they are there, how do you get them to schedule a consultation?

Don't overload your visitors or make it difficult for them to find what they are looking for.
Keeping it simple is your best bet in several ways. For example, clear information on where you are located, how to contact your office and a strong headline that speaks to the unique benefits your firm offers. It is also important not to overload your website with too much information.
Keeping it fresh and up to date is more advantageous than overwhelming people.

You should also avoid too much flash technology on your site, which appears as splash pages or some sort of animation. A lot of 'cool' features will actually impede your ability to be found in an organic search. For instance, if your practice logo is placed on your site as an image vs. text, it's virtually invisible to search engines. What's more, those flashy bells and whistles can slow down the loading time for your Web site. People are incredibly impatient on the Internet.

You've got literally one or two seconds to grab their attention.