Branding?

A good brand is about consistency and a strong identity. It stems beyond your logo, and if you don't have one, developing your logo or image is a great place to start!

Here are some quick tips:

Logo -- A logo is simply an iconic image to represent your company. The ING orange dot, the Nike swoosh...icons that are consistently used and marketed.

Color -- Corporate colors are increasingly important. While they never used to be as critical, many firms associate colors with what they represent. For example, when we developed the brand for my home care agency, we chose to avoid red since it represented blood.

Shape -- Blocks, subtle marks, soft fonts...every bit of the design is reflective of you - your company - your image.

Tag Line -- Key Words and Phrases -- Consistent language that your target audience can relate to is important and the implementation of these words when spoken or written is used to reflect your company.

USP -- What is your unique selling position? What is your value add? What makes you different from your competition? Everyone is the leader, the best, the only choice, the first choice. But what do YOU do that is TRULY different? Around here, we are Not Your Ordinary Chicks. Simple - makes you laugh, makes you wonder. Exactly what we wanted. We are different and we make a difference in everything we do. It is ok to be different in a marketing agency.

Let me give you a couple of more examples: Avenue HomeCare - An extension of your family. VitaShape MD. Beautiful Cells, Beautiful Self. Estate Planning Law Center ~ Keeping Life Simple