Videos?

September 3rd, 2008
Videos are definitely the new wave! We are also excited about incorporating this technology so check back to see ours!
If you consider adding video to your website or blog site, here are some important tips:

1. Keep in mind your own personal frustrations. If you hit a website that takes too long to load the video, the video is hard to hear or see or is just plain boring ­ it did nothing for you, right?

2. Don¹t cheap out on pre-production planning.
Your fixed costs per day for studio time, photographers, stylists, models and assistants can be substantial, so make sure that you have a well thought of, coordinated plan that will run at maximum efficiency. I have been on many photo shoots that could have been wrapped up in an hour vs. 4 or 5 because of people not being ready.

3. Choose a great spokesperson. A carefully selected actor or model could be your single best investment. If you are using yourself, your own employees, or clients, be sure that they present well ­ both physically and verbally.

4. Rehearse your script before production begins. Your spokesperson will be more comfortable with the material, you’ll cut down on the number of takes and can fix any faulty lines. Off the cuff is okay, providing that your spokesperson rehearsed his/her thoughts before taping.

5. Avoid outdoor locations, if possible. Studio shoots are more efficient.
“Controlled lighting and better staging to allow you to shoot 3 to 4 times more sessions per day.

Serena L. Brock