Wednesday, September 24, 2008

Serena’s Top 10 Rules and Revelations

1. Every new hire is great “out of the gates”. Give them a few weeks to settle before making any drastic decisions. There is a good reason for the 90-day trial period!

2. Just because I grew up in Canada doesn’t mean that I lived in an igloo...

3. Marketing is like shaving, if you want look your best and set the leave a positive impression, you must do it everyday!

4. I am not a micro-manager. I give people enough rope to climb to the next level. Unfortunately, some just decide to hang themselves with it.

5. You only have one job to do: Be the best at whatever you chose to do.

6. Have passion for what you do and who you are. If you aren’t happy, perhaps you are in the wrong business or relationship.

7. Everyday is what you make it. Success is a result of passion, commitment and determination.

8. Life’s success is a collaborative effort – without support from my family, my teams and friends – I would not be where I am today.

9. Don’t be high maintenance – just have HIGH standards.

10. No matter what concourse your plane arrives on, your connection is going to take off on another concourse at the other end of the airport...

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