1. Every new hire is great “out of the gates”. Give them a few weeks to settle before making any drastic decisions. There is a good reason for the 90-day trial period!
2. Just because I grew up in Canada doesn’t mean that I lived in an igloo...
3. Marketing is like shaving, if you want look your best and set the leave a positive impression, you must do it everyday!
4. I am not a micro-manager. I give people enough rope to climb to the next level. Unfortunately, some just decide to hang themselves with it.
5. You only have one job to do: Be the best at whatever you chose to do.
6. Have passion for what you do and who you are. If you aren’t happy, perhaps you are in the wrong business or relationship.
7. Everyday is what you make it. Success is a result of passion, commitment and determination.
8. Life’s success is a collaborative effort – without support from my family, my teams and friends – I would not be where I am today.
9. Don’t be high maintenance – just have HIGH standards.
10. No matter what concourse your plane arrives on, your connection is going to take off on another concourse at the other end of the airport...
Wednesday, September 24, 2008
Wednesday, September 3, 2008
Videos?
September 3rd, 2008
Videos are definitely the new wave! We are also excited about incorporating this technology so check back to see ours!
If you consider adding video to your website or blog site, here are some important tips:
1. Keep in mind your own personal frustrations. If you hit a website that takes too long to load the video, the video is hard to hear or see or is just plain boring it did nothing for you, right?
2. Don¹t cheap out on pre-production planning.
Your fixed costs per day for studio time, photographers, stylists, models and assistants can be substantial, so make sure that you have a well thought of, coordinated plan that will run at maximum efficiency. I have been on many photo shoots that could have been wrapped up in an hour vs. 4 or 5 because of people not being ready.
3. Choose a great spokesperson. A carefully selected actor or model could be your single best investment. If you are using yourself, your own employees, or clients, be sure that they present well both physically and verbally.
4. Rehearse your script before production begins. Your spokesperson will be more comfortable with the material, you’ll cut down on the number of takes and can fix any faulty lines. Off the cuff is okay, providing that your spokesperson rehearsed his/her thoughts before taping.
5. Avoid outdoor locations, if possible. Studio shoots are more efficient.
“Controlled lighting and better staging to allow you to shoot 3 to 4 times more sessions per day.
Serena L. Brock
Videos are definitely the new wave! We are also excited about incorporating this technology so check back to see ours!
If you consider adding video to your website or blog site, here are some important tips:
1. Keep in mind your own personal frustrations. If you hit a website that takes too long to load the video, the video is hard to hear or see or is just plain boring it did nothing for you, right?
2. Don¹t cheap out on pre-production planning.
Your fixed costs per day for studio time, photographers, stylists, models and assistants can be substantial, so make sure that you have a well thought of, coordinated plan that will run at maximum efficiency. I have been on many photo shoots that could have been wrapped up in an hour vs. 4 or 5 because of people not being ready.
3. Choose a great spokesperson. A carefully selected actor or model could be your single best investment. If you are using yourself, your own employees, or clients, be sure that they present well both physically and verbally.
4. Rehearse your script before production begins. Your spokesperson will be more comfortable with the material, you’ll cut down on the number of takes and can fix any faulty lines. Off the cuff is okay, providing that your spokesperson rehearsed his/her thoughts before taping.
5. Avoid outdoor locations, if possible. Studio shoots are more efficient.
“Controlled lighting and better staging to allow you to shoot 3 to 4 times more sessions per day.
Serena L. Brock
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