Most attorneys and financial professionals do not have a strategic plan for growth. In fact, many of those who come to work with us, have never considered putting together a business succession plan - complete with a strategic growth option. Why should you have one?
10 Benefits of a Strategic Plan:
1. Look at your first quarter results - do you feel that you have a focus on the best opportunities that will provide a vast increase in your sales, marketing and operational effectiveness?
2. Review your marketing plan - does it keep you constantly in front of the right prospects so that you have less stress to enjoy your career and have a happy balance between work and personal?
3. Are you able to synchronize your business development with your personal values? This can lead to unparalleled success for you.
4. After this first quarter, do you feel that you have a foundation for on -going revenue generating systems? If not, you should revisit your plans to ensure cash flow in the future.
5. Your strategic plan should have a clear timeline that details how fast you "can" and "should" grow.
6. Review your referral tracking sheets and examine the referral sources, amount of referrals and the quality of the leads. What is the closing ratio? Do you need to make any changes for the 2nd Quarter?
7. Your sales and marketing should be working in unison. Do you have a solid plan of action? Is it working for you?
8. Look at the first quarter from an outside view. Are you - the attorney or financial professional - stressed? Overworked? Compromising your personal time and/or relationships? If yes to any of these, it is a good time to implement a business structure that will permit you to gain control of balance.
9. Order - effectiveness - efficiency test. If any or all is not as solid as it could be - work on correcting it. There are 3 quarters left in the year, get a handle on it before it gets to late.
10. If you do not have a solid marketing strategy, work on one. You need to drive quality referrals and close more business.
Monday, March 24, 2008
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